Happiness is a direction not a destination

Donating 50% of profits is embedded in our legally binding articles of association.
That's because our mission is infinite and we see ourselves as a force of hope, co-operation, understanding, empathy, opportunity and love.
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2020 showed us how much of a difference we can make if we work together, that's why we decided to set up a brand which forever fulfils the power of co-operation for the purpose of love
Together we can make a difference like never before.

Cancer Research UK is a beacon in the fight against cancer, focusing on research, prevention, and patient support.
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Through funding groundbreaking research and providing essential resources, the charity has significantly improved the lives of those affected by the disease.

Cancer Research UK is a beacon in the fight against cancer, focusing on research, prevention, and patient support.
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Through funding groundbreaking research and providing essential resources, the charity has significantly improved the lives of those affected by the disease.

The British Red Cross embodies humanity, impartiality, and neutrality, offering emergency response, disaster relief, and support during crises. From natural disasters to assisting refugees, it stands as a compassionate pillar of aid.


Mind is a strong proponent of mental health awareness, support, and understanding.
The charity seeks to eliminate the stigma surrounding mental health by offering information, resources, and a platform for open conversations about mental well-being.


WaterAid delivers clean water, proper toilets, and hygiene education to those without access. Ensuring access to clean water and toilets is a fundamental human right and should be a universal part of daily life.


WWF works to help communities conserve natural resources, transform markets for sustainability, and protect species and habitats.
We connect cutting-edge science with over 1.3 million U.S. supporters & 5 million global allies, partnering with communities, companies, and governments for effective conservation.


Oxfam, an international charity, is committed to eliminating poverty, addressing social injustice, and responding to emergencies.
Through advocacy, campaigns, and projects, it drives lasting change in vulnerable communities worldwide.

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Cancer Research UK is a beacon in the fight against cancer, focusing on research, prevention, and patient support. Through funding groundbreaking research and providing essential resources, the charity has significantly improved the lives of those affected by the disease.


Marie Curie provides expert hospice care, support over the phone, and advocates for a better end of life for all by engaging in campaigns and sharing research to change the system.


Daily, GOSH cares for 750 seriously ill children from across the UK. With dedicated professionals and pioneering breakthroughs, the hospital relies on charitable support to offer these children a better future. Your help makes a difference.

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Ecover Classic Dishwasher Tablets - 70 tablets
Plant based lemon & lime biodegradable ingredients
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£19
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Help us help by letting your family and friends know about us. We use money which would be used for marketing to enable our 50% model.
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